Our Group Sales Director, Trev Wilson, looks at Corporate Social Responsibility and what it means for Red Industries.

As we look to expand our excellent sales team once again, I have been thinking about Corporate Social Responsibility and how Red Industries stacks up in the race to be seen as a responsible, sustainable business.

Corporate Social Responsibility is a term we see thrown around everywhere at the moment but do companies take it seriously and more importantly do we know what it means?

The World Business Council for Sustainable Development defines corporate social responsibility as “the continuing commitment by businesses to behave ethically and contribute to economic development whilst improving the quality of life for the workforce and their families as well as the local community and society at large”

This definition seems to be an excellent yardstick by which a company can define their CSR and measure how effective their efforts are.

Red Industries is now defined as a medium-sized enterprise but this wasn’t always the case. When the company was formed in 2006 we employed approx 13 members of staff, today we employ around 75 individuals and we as a company take our responsibilities seriously. When the company was formed, our mission statement was founded on many of the core values contained in the World Business Councils definition of CSR.

The first and one of the most important points, is a commitment to behave ethically and contribute to economic development. The requirement to behave ethically simply means that a business will act in accordance with the accepted principles of right & wrong that govern the conduct of the profession, this is in our opinion perhaps the simplest requirement to fulfil. Every business must follow the accepted principles governing their industry if they expect to survive in such a tough economy. This is something we feel strongly about at Red Industries and is the main reason we hold 3 BSI accreditations and a Chemical Industries Association Responsible Care accreditation.

When looking at whether or not a business contributes to economic development we must be brutally honest with ourselves however I am proud to say that Red Industries definitely ticks that box. When the company began we had taken over a failed waste company with sites in Stoke on Trent and Kinglassie with the intention of building the business up into one of the best waste management companies in the UK. Since 2006 we have worked hard as a team to build the business into the successful medium-sized enterprise it is today. I am proud to have been a part of the Red Industries Story and we are fully committed to building our sales team up into one of the most experienced, professional sales teams in the industry.

We can honestly say that we improve the quality of life for our workforce and their families as it is now and always will be a policy at Red Industries to invest in our staff. We have numerous employees that began their careers as semi or even unskilled and are now highly skilled and experienced individuals. It is important to us that our employees are provided with the opportunities to further their skills, whether this is through on the job training or a college or university qualification, this then gives them the opportunity to apply for promotions and progress through the company.

It is evident to us that once an employee feels they have been invested in they tend to invest back into the company in return. This policy has left us with a dedicated team of highly qualified industry experts; again this allows us to grow as a company. The job security this type of policy provides is much sought after in today’s world and we recognise that an employee’s family will always feel the benefit of knowing their job is secure and that the employer holds them in high regard.

One of the most important aspects of CSR for us is the commitment to improve quality of life for the local community and society in general. This is something we take pride in doing here at Red Industries and our work with a local children’s charity is something every member of staff gets involved in. We host many different events to raise both money and awareness for The Donna Louise Children’s Hospice Trust including half Ironman challenges, something our CEO is doing in June!

We truly believe that local businesses can pull together and take control of the local economy. We would like to see neighbourhood businesses working together, taking CSR seriously to strengthen their local economy. This can only have a beneficial effect on communities, something those of us in the private sector have the power to do. At Red Industries we have made the commitment to keep growing, keep employing from the local communities and most importantly keep giving back to those communities through our charity work, this is our promise and we see this as a way of taking our corporate social responsibility seriously.

Sustainable Solutions
Group Sales Director Trevor Wilson has over 20 years experience in the waste management industry and has always been an advocate of taking Corporate Social Responsibility seriously. He is actively involved in the career progression of all his team as well as supporting the company’s charity work.